Why are video files so large?
A video's size comes down to simple arithmetic: its bitrate multiplied by its duration. The bitrate is how much data is spent on each second of picture and sound. A video at 8 megabits per second weighs 1 MB per second, which is 60 MB per minute.
Three settings push that bitrate up. Phones set them high by default to keep a flawless picture on a large screen, which is rarely needed for a video you send to a customer.
- Resolution: a 1080p frame holds 2.25 times as many pixels as a 720p frame, and a 4K frame four times as many as 1080p. Every extra pixel has to be described.
- Bitrate: at the same resolution, a higher bitrate keeps more detail in motion and texture. It is the setting that weighs most on the file.
- Duration: two minutes weigh twice as much as one. Trimming ten idle seconds off the start is the easiest saving there is.
- Frame rate: 60 frames per second needs more data than 30, often with no visible difference on a product or presentation video.